Hepok Winery, Bosnia and Herzegovina

Hepok is one of the biggest and the oldest wineries in Bosnia and Herzegovina. In 2017, Hepok started the process of a rebranding, while introducing new technology in wine /spirits production and development of the new products. Design strategy plays a key role in this process. Particular emphasis was on a research of consumer perception of wine experiences in relation to all kind of social events where wine is served, their behavior on social networks. Upcoming next, we'll be considering ways to enrich and extend wine experience with digital tools (Hepok wine app and AR).